The HIMM
THE HEAT INDEX
MUSIC MARKET
The HIMM is the artist market of The Heat Exchange. Each eligible artist has an individual market represented by an Artist Index Token, entered through an Artist Public Offering and priced by market supply and demand.
Explore the V1 DemoAIT
Artist Index Token
An AIT is the market instrument representing an artist's individual market inside The HIMM. Holding an artist's AIT connects you to their market, their Fire Faction and their movement.
An AIT does not represent ownership of the artist, their catalog, their royalties or their business.
APO
Artist Public Offering
Eligible artists begin with an APO. Every APO starts at $1.00 and runs a 24-hour blind bidding window. After the APO closes, the artist enters the market at the calculated opening price.
AITs are not shares, equity or securities, and do not imply ownership of an artist. Participation does not guarantee returns.
Pricing
Market-driven pricing
AIT market price moves with market supply and demand — the buying and selling activity in that artist's individual market.
Market Price
Supply & demand
Set by market activity in the artist's AIT market.
Heat Score
Artist momentum
A measure of momentum and heat around the artist.
Territory Score / Rank
Regional performance
How an artist is performing across territories.
Heat Score, Territory Score and fan engagement are market context. They do not mechanically determine AIT market price.
Inside the market
Profiles, discovery and intelligence
Artist profiles
A verified market home for each artist — identity, movement, market data, media and community in one place.
Market discovery
Find artists by movement rather than playlist placement: risers, new APOs, territory momentum and market activity.
Territory intelligence
Territory Score and Rank show where an artist is actually landing, region by region.
Artist ownership transparency
Artists retain full ownership of their music, likeness and intellectual property. The market reflects demand, not rights.
Tracking
Tracking is the artist-follow relationship inside The HIMM, keeping an artist's market and intelligence connected to your view.
Verified identity
Artist verification and identity standards are proposed under THE GOLD STANDARD TOKEN AGENCY framework.
Main Market
The primary artist market
The Main Market is where established artist markets operate after their APO — the central market surface of The HIMM.
Ember Exchange
The earlier-stage market
The Ember Exchange is the earlier-stage market surface for artists at the beginning of their market life, separated from the Main Market so discovery and expectations stay clear.